Our Story 

Never Turn Negative 

Not just a brand, but a way of life. The phrase “stay positive” tends to imply that even in bad situations try to keep a positive attitude. That phrase has been beat into the ground as words of encouragement and support and quite frankly doesn’t support much to begin with. The phrase NeverTurnNegative is the understanding that bad things will happen and there will be times that you will lose, fail and fall behind and its okay to cry, scream, be angry, be frustrated, be depressed, and experience countless other negative emotions, but one can never harbor those feelings and keep those emotions inside, because that's just how life is and always will be. We want to use our brand to create a community with this mindset so that no one can ever turn negative, even when they fall back.